Why Choose an accredited
company?
Benefits
of a Standard
Supporters
of the IQCA scheme
IQCA
Summary of Standards
WHY CHOOSE AN ACCREDITED COMPANY?
Market research requires high quality
data. Are you buying quality research? How
can you tell?
MRQA exists for the benefit of research
buyers to provide the assurance of a consistent
standard of quality in research.
Quality data collection is a vital
building block to producing quality results.
Is your data being collected properly?
By using an accredited company you can
ensure that your data will be collected
by fully trained interviewers who can administer
your questionnaire in the way it was designed.
BENEFITS OF A STANDARD
- Research buyers and users can be confident
that fieldwork will be carried out in
accordance with best industry practice.
- A commitment to high standards in training
and supervision of staff and survey administration
by member organisations.
- An enhanced reputation of research
among respondents and the general public.
- Member organisations are recognised
as superior suppliers of fieldwork by
adhering to these professional standards
that have been set by the market research
industry.
- Independent auditors annually examine
the records and procedures of the member
organisations and recommend accreditation
for those suppliers who satisfy the standards.
- A cost effective quality assurance
that promotes the importance of continuous
quality improvement of the industry.
- A significant step towards the broader
goal of quality assurance under the ISO9000
series.
SUPPORTERS OF THE SCHEME
Research Buyers:
MRQA became possible through the early support
of client organisations who provided initial
funds to ensure that the idea would be realised.
Buyers of research in these organisations
endorsed the principles of IQCA in the following
terms:” As buyers of market research
services for our organisations we feel that
this is an appropriate time for us to say
that:
- We regard the quality of fieldwork
training and management as essential components
of high quality research and therefore
as essential to the value of research
to our organisations;
- We applaud the objectives of the IQCA
in seeking to raise and maintain the standard
of fieldwork in Australian market research
industry;
- As a result, we have a clear preference
for using agencies which have met the
IQCA standards."
Client organisations providing
initial support in 1990:
| OTC |
Kelloggs Australia |
| Australian Wool Corporation |
L & K Rexona |
| Australia Post |
National Australia Bank |
| Australian Guarantee Corp |
Nestle Australia |
| Cadbury Schweppes |
Phillip Morris |
| Carlton & United Breweries |
Procter & Gamble |
| Colgate Palmolive |
Streets Ice Cream |
| Commonwealth Bank |
Uncle Bens of Australia |
| Dept Arts, Sports, Environment, |
Unifoods |
| Tourism and Territories |
WD & HO Wills |
IQCA SUMMARY OF STANDARDS
IQCA Summary of Standards
This document provides a one-page summary
of each of the accreditation categories.
It is a useful document to put in proposals
for buyers of research to explain the quality
control practices that IQCA accredited companies
adhere to. To download a copy of the document
click here -
IQCA
Summary of Standards
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