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Standard launch in Sydney followed by seminars this month

July 2004


The launch of the new Market and Social Research Standard (AS4752) at Standards Australia on 17 June will be followed by a national roadshow this month, during which Market Research Quality Assurance (MRQA) executive director Elissa Molloy will visit each state to explain the benefits of adopting the standard.

Standards Australia CEO John Tucker welcomed everyone at the launch, then MRQA Council chair Peter Coulthart said a few words about the history of the standard, before introducing guest speaker John Sergeant, national president of the Australian Market and Society Research Society.
The development and implementation of AS4752 is in keeping with global trends in the market research industry and will be the basis of a full international ISO standard, which is currently being developed and should be available by 2006.

Adherence to the standard - which covers project management and reporting, data collection, data management and processing - is voluntary. The standard builds upon MRQA's highly successful Interviewer Quality Control Australia (IQCA) scheme. Companies can now purchase AS4752 from Standards Australia online at www.standards.com.au. MRQA will publish support materials on CD ROM for distribution at the seminars.
Details about the seminars will be emailed or call Elissa on 02 9571 1212 for more information.