MRQA is a subcommittee of AMSRO as of December 2006 its role is to oversee quality standards in Australia. Part of this role is to oversee the new IQCA for smaller organisations while there is demand.

MRQA Council is made up of AMSRS members and AMSRO members.

MRQA Vision
To be the standard for excellence in market research within Australia

• To provide assurance to market research buyers that a company displaying the MRQA brand will always achieve a high standard of quality and professionalism in relation to the conduct of market research.

• To develop and maintain a value proposition that will demand respect, quality assurance and where possible a price premium for those market research companies displaying the MRQA Brand.

• To drive the continuous improvement of market research quality, with a particular focus on field work standards, within Australia.

• To promote a continuous improvement philosophy within the market research industry such that "just meeting the standards" is never enough - striving for excellence is the goal..

MRQA Positioning Statement
Market Research only continues to flourish as a viable industry if quality levels are maintained and improved. The MRQA role is to not only set, monitor and drive these standards but to ensure that companies who carry our brand benefit from the effort and expense that they incur in meeting and maintaining MRQA quality standards.

• We work with Australian Standards and the International Standards for Market Research

• We will work with the market research industry to maintain and improve the quality of the product provided by the MRQA accredited company

• We will work with buyers to promote the value of the MRQA brand and the benefits associated with the quality assurance that it brings to them

• We will work with our individual company members to ensure that they understand the value behind being a MRQA company and offer them support in selling this value to their clients

• We will actively work to increase the awareness of MRQA and promote the value in quality assurance that our brand offers amongst all market research stakeholders

• We will continually seek to identify and evaluate the international best practice for market research excellence and use this to set the standards in Australia

• We will provide the administrative capability to implement the standards of excellence

• We will, however keep a firm focus on the cost of participation and ensure that the costs of accreditation are maintained at cost effective levels.

Contact Details
amsro@amsro.com.au