Australian
Market & Social Research Standard
AS ISO 20252 - available Now |
Australian Market & Social Research Standard (AS ISO
20252) was published by Standards Australia in January 2007.
Market and social research organizations are now encouraged
to obtain certification.
AS ISO 20252
The new International ISO standard for market, social
and opinion research (AS ISO 20252) was published worldwide
in May 2006. Australia was represented during the development
of the standard, which was subsequently closely reviewed
by the Australian Technical Committee. Australia has ratified
the adoption of this new standard. AS ISO 20252 has become
the Australian standard for our industry from 1 January
2007.
Accredited Australian companies will be able to confirm
their commitment to quality assured processes in the international
arena.
What does this really mean for standards
in the Australian industry?
The Australian standard, AS4752 has evolved into the international
standard.
-
Companies which have already achieved,
or are in the process of gaining, AS4752 accreditation
will be able to maintain and quote that standard until
it would be due for major audit and renewal. They will
need to maintain the review schedule and requirements.
-
Companies wishing to gain the international
standard will be able to apply for accreditation from
1 January 2007 and can book audits in advance by contacting
the SAI Global www.sai-global.com and NCSI www.ncsi.com.au.
Getting the new standard?
The Standard can be purchased from SAI Global - www.sai-global.com
MRQA has developed support documentation to assist companies
to make a smooth transition from AS4752, or to gain the
ISO standard as their first research specific standard.
-
All companies who bought support materials
for AS4752 from MRQA have been provided the AS ISO 20252
support documentation for free.
-
Other companies will be able to purchase
the international standard support materials from MRQA.
Assessment and Certification
Assessment and certification to AS ISO 20252 will be available
from MRQA approved certification bodies. These organisations
are specialists in assessing companies to recognised standards
such as ISO9001:2000. The MRQA approved bodies are accredited
by JAS-ANZ.
Companies wishing to be assessed and certified to AS ISO
20252 will be able to seek price quotations from the MRQA
approved certification bodies.
Fees will be typically charged at consultant day rates
with the number of days related to the size of the company
assessed and as per the MRQA assessment specification. The
fees will include a small annual levy collected by the assessment
bodies and passed to MRQA.
For more information on assessment and certification please
contact MRQA Secretariat on: 02 9566 3131
amsro@amsro.com.au
What are the benefits of certification
to AS ISO 20252?
The adoption of consistent, standardised process in an
AS ISO 20252 based Quality Management System can:
-
Puts your company on the world platform
-
Reduces risk
-
Increases efficiency and productivity
-
Improves buyer confidence
-
Increases loyalty & satisfaction
-
Meets or exceeds best practice
-
Improves product and service quality
-
Improves corporate profile and competitive
edge
-
Increases opportunities for international
business
-
Assists in the protection of respondent
privacy
-
Demonstrates a commitment to internal
standards
-
Becomes a training platform for new employees
-
Fosters a culture of quality / continuous
improvement
-
Increases value of your company
-
It can reduce waste
-
It can streamline processes and avoid
duplication
-
It can minimise exposure to risk
-
It can reduce staff turnover
About
MRQA
Market Research Quality Assurance (MRQA) is an
independent standards body established by the market research
industry to set standards and improve the quality of market
and social research in Australia.
MRQA operates Interviewer Quality Control Australia (IQCA)
an accreditation system that sets standards for data collection
and interviewer training, accredits market research companies
and conducts annual audits to ensure these standards are
maintained.more...
MRQA's
vision, mission and objectives
To be the standard for excellence in market research within
Australia.
To provide assurance to market research buyers that a company
displaying the MRQA brand will always achieve a high standard
of quality and professionalism in relation to the conduct
of market research. more...
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