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Australian Market & Social Research Standard
AS ISO 20252 - available Now

Australian Market & Social Research Standard (AS ISO 20252) was published by Standards Australia in January 2007. Market and social research organizations are now encouraged to obtain certification.

AS ISO 20252

The new International ISO standard for market, social and opinion research (AS ISO 20252) was published worldwide in May 2006. Australia was represented during the development of the standard, which was subsequently closely reviewed by the Australian Technical Committee. Australia has ratified the adoption of this new standard. AS ISO 20252 has become the Australian standard for our industry from 1 January 2007.

Accredited Australian companies will be able to confirm their commitment to quality assured processes in the international arena.

What does this really mean for standards in the Australian industry?

The Australian standard, AS4752 has evolved into the international standard.

  • Companies which have already achieved, or are in the process of gaining, AS4752 accreditation will be able to maintain and quote that standard until it would be due for major audit and renewal. They will need to maintain the review schedule and requirements.
  • Companies wishing to gain the international standard will be able to apply for accreditation from 1 January 2007 and can book audits in advance by contacting the SAI Global www.sai-global.com and NCSI www.ncsi.com.au.

Getting the new standard?

The Standard can be purchased from SAI Global - www.sai-global.com

MRQA has developed support documentation to assist companies to make a smooth transition from AS4752, or to gain the ISO standard as their first research specific standard.

  • All companies who bought support materials for AS4752 from MRQA have been provided the AS ISO 20252 support documentation for free.
  • Other companies will be able to purchase the international standard support materials from MRQA.

Assessment and Certification

Assessment and certification to AS ISO 20252 will be available from MRQA approved certification bodies. These organisations are specialists in assessing companies to recognised standards such as ISO9001:2000. The MRQA approved bodies are accredited by JAS-ANZ.

Companies wishing to be assessed and certified to AS ISO 20252 will be able to seek price quotations from the MRQA approved certification bodies.

Fees will be typically charged at consultant day rates with the number of days related to the size of the company assessed and as per the MRQA assessment specification. The fees will include a small annual levy collected by the assessment bodies and passed to MRQA.

For more information on assessment and certification please contact MRQA Secretariat on: 02 9566 3131
amsro@amsro.com.au

What are the benefits of certification to AS ISO 20252?

The adoption of consistent, standardised process in an AS ISO 20252 based Quality Management System can:

  • Puts your company on the world platform
  • Reduces risk
  • Increases efficiency and productivity
  • Improves buyer confidence
  • Increases loyalty & satisfaction
  • Meets or exceeds best practice
  • Improves product and service quality
  • Improves corporate profile and competitive edge
  • Increases opportunities for international business
  • Assists in the protection of respondent privacy
  • Demonstrates a commitment to internal standards
  • Becomes a training platform for new employees
  • Fosters a culture of quality / continuous improvement
  • Increases value of your company

Additional benefits:

  • It can reduce waste
  • It can streamline processes and avoid duplication
  • It can minimise exposure to risk
  • It can reduce staff turnover


About MRQA
Market Research Quality Assurance (MRQA) is an independent standards body established by the market research industry to set standards and improve the quality of market and social research in Australia.

MRQA operates Interviewer Quality Control Australia (IQCA) an accreditation system that sets standards for data collection and interviewer training, accredits market research companies and conducts annual audits to ensure these standards are maintained.more...

MRQA's vision, mission and objectives
To be the standard for excellence in market research within Australia.
To provide assurance to market research buyers that a company displaying the MRQA brand will always achieve a high standard of quality and professionalism in relation to the conduct of market research. more...


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Market Research Quality Assurance
PO Box 658, Glebe, NSW 2037
Email: amsro@amsro.com.au 
  
Accredited companies

IQCA Accredited Organisations showing Categories of Interviewing Accredited as at 30 August, 2007


AS4752 Certification List


AS ISO 20252 Certification List


 





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